Zero Water Vs PUR Water Filter Pitcher (Detailed Comparison)

Filter pitchers are an excellent kitchen device for filtering and storing already filtered water until it is needed. You can save a lot of money by utilizing a filter pitcher to filter ordinary tap water instead of having to go out and buy bottles and bottles of mineral water, which would take up a lot of space in your home.

There are many different filter pitcher brands on the market, but Zero Water and PUR are the two most popular. However, not everyone understands all their detailed features.

In this article, we’ll compare Zero Water vs PUR to help you determine which one is more suitable and worth your money.

Overview Of Zero Water And PUR Water Filter Pitcher

What is Zero Water?

Zero Water was created in 2003 by Rajan Rajan and his son Mathu. Rajan is an engineer and inventor. He and his son studied current water filtration methods and combined the best aspects of their research to develop the unique five-stage filtering technology that ZeroWater now uses.

The name ZeroWater stands for the feature of their products: it leaves zero Total Dissolved Solids (TDS) in water after filtering. This is also the prominent selling feature of Zero Water. Aside from that, water pitchers, water dispensers, and on-the-go water filtration tumblers are also ZeroWater’s primary products.

What is PUR?

PUR was created in the 1980s by Brian Sullivan, a 24-year-old Harvard graduate. PUR was sold to Procter & Gamble (P&G) for $265 million in 1999 and eventually purchased in 2011 by Helen of Troy Ltd., a global business formed in Texas. 

PUR now manufactures filtering systems for water faucets, pitchers, and dispensers. PUR is recognized for its dedication to excellent performance and innovation, and the PUR Faucet Mount Filter was awarded the prestigious Red Dot Award for product design in 2016.

Zero Water & PUR Similarities

First of all, ZeroWater and PUR are the two leading names that provide the best water filters and other filtering options. Besides, activated carbon and ion-exchange resin are being used by these companies as the types of filter media. Zero Water and PUR also claim to have BPA-free products. 

The Zero Water and Pur filter pitchers have very similar designs. They both have an insulated handle that allows you to hold the water filter pitcher comfortably even when there is much water inside. This reduces the chances of dropping the water filter pitcher if the water inside is too hot for contact.

Therefore, both brands’ products can filter and provide safe drinking water from the tap. They are also the best water filtering system that is easy, convenient, and reasonable.

Zero Water Vs PUR: 4 Main Differences


In fact, PUR is one of the brands that provide the cheapest water filters in the market. Their PUR 7 Cup Basic Water Filtration Pitcher costs not more than $15 on average. And the replacement filters only cost $10 for a 2-pack. 

Meanwhile, Zero Water pitchers usually cost from $15.99 to $24, almost double. 

Conclusion: As we can see, PUR sells cheaper products compared to Zero Water. However, both brands offer their products at a reasonable price.

Filtration quality

When Zero Water first introduced their products, they may have had an advantage in lead removal. Their ion exchange filter outperformed PUR filters when it came to eliminating lead. On the other hand, PUR has stepped up its game, claiming that its filters remove lead by 99 percent.

  • Zero Water: With its 5-stage filtering procedure, Zero Water lowers all TDS (Total Dissolved Solids) to virtually zero. The amount of lead and chromium removal is very high here. Indeed, the Zero Water filter eliminates essential elements such as calcium and magnesium, while cysts and other organic pollutants may not be eliminated in sufficient amounts. 
  • PUR: Other than Zero Water, PUR is capable of removing hazardous organic pollutants. The MAXION filter technology utilized is a two-stage process that reduces Mercury by 96 percent and some pesticides by 92 percent utilizing carbon activation and ion exchange. It also decreases the amount of chlorine in the water. In addition, a lead filter is included in this PUR Ultimate model, which is certified to remove lead by 99 percent. 

Conclusion: Both Zero Water and PUR can do the best with their filtration job. However, PUR products are slightly better in filtering harmful organic contaminants.

Filtration speed

ZeroWater features a 5-stage filter, as opposed to the original 2-stage filters. Different from Zero Water, PUR products have a two-stage filter. 

However, the Zero Water filter can finish its water filtering process in 1 minute and 50 seconds. The Pur filter can accomplish it in 3 minutes and 50 seconds, implying that the Pur filter takes almost twice as long as the Zero Water filter.

Conclusion: Although 2 minutes difference isn’t a significant amount of time, it is clear that Zero Water is faster and will help you better if you’re in a hurry.


Before going any more profound in this section, you should know that every filter has a life expectancy value based on the amount of water it must filter. 

PUR’s water filters can handle up to 100 gallons of water before needing to be replaced, which makes the lifespan of about six months. 

Meanwhile, Zero Water had a chart on their website that said their filters could filter up to or more than 40 gallons of water each day, which means it can last almost four months. 

Conclusion: As a result, there isn’t much difference between ZeroWater and PUR in filter longevity.

Zero Water Vs Pur: Which Suits You Better?

That’s all about the differences between Zero Water and Brita. Both ZeroWater and PUR are inevitably cutting-edge brands with solutions that have been shown to decrease and eliminate pollutants from water successfully. However, after this comparison, PUR is undoubtedly the winner. But it doesn’t mean that Zero Water is not doing its job well.  

Zero Water is still an excellent choice if you want a pitcher of a specified size. More than that, they have a 5-stage filter that removes almost all TDS and lowers or eliminates 23 EPA-listed pollutants. Finally, their products help you with the soaking and flushing each time the filter has to be replaced, 

And if you want a reliable brand with brilliant filtering (99%) and a more incredible amount of lead in your water, as well as a faucet filter that connects to your faucet, PUR will be a better one. 

To summarize, both brands have their advantages and disadvantages. It is up to you to decide which option is the best for you.


This article already gave out objective information about both brands for you to consider. So, Zero Water vs PUR – which one should win this battle?

All in all, whatever you choose should depend on your preferences and needs. Zero Water will be the one if you desire a low TDS rate and an easy-to-replace product, while PUR can optimize the lead concentration. I hope you can make the best decision for yourself and your family. Have a good day!