Zero Water Vs Brita: Which Pitcher Is Better For You?

If you’re searching for a simple, practical, and low-cost water filter, you’ve probably heard of Brita and Zero Water, two of the most popular gravity water filter pitchers in the market recently. Both function on the same principle; however, it’s not always simple to choose between these two brands because each has its consistently excellent features.

In comparison to one another, each brand has its own set of advantages and disadvantages. Today’s Zero Water vs Brita comparison today post will assist you in determining which is the better filter.

Overview Of Zero Water And Brita

What is Zero Water?

Zero Water is a product from Zero Technologies, LLC, a manufacturing service industry machinery company established in 2003. The Zero Water filter pitcher systems come in various designs, colors, and capacities for 6 to 30 cups of water. 

The prominent selling feature of Zero Water is that it has five stages of filtration, rather than the typical two stages of a gravity water filter. Unlike other filtered water pitchers, Zerowater filters can remove a significantly broader spectrum of pollutants. Indeed, ZeroWater claims that its filters remove more dissolved particles than any other water filter on the market. Depending on the quality of your tap water, the filters can last from 3 to 5 months.

What is Brita?

Brita is one of the most well-known brands in the water filtration business. Brita GmbH, founded in 1966, is a German company that designs and produces drinking water filter systems for the home and hospitality business. Their products are available in 69 different countries in the world.

These low-priced products can filter out the most common pollutants with no need for installation or substantial maintenance. Brita pitchers come in a wide range of forms and sizes, with capacities ranging from 5 to 25 cups of water, with two types of filters: the regular filter and the LongLast filter. Regularly, a Brita filter lasts for two months, but the LongLast filter can last up to three times more and only has to be replaced every six months.

Zero Water And Brita Similarities

Both Zero Water and Brita are the two well-reputed names that provide the best water filters. This is because their filters both can filter and supply safe drinking water from the tap. Nonetheless, each firm employs its own technology to eliminate harmful chemicals and compounds.

The two companies produce extensive amounts of items in terms of design and style. They also deliver the top simple, convenient, and low-cost method of water filtering.

Zero Water Vs Brita: 4 Main Differences


Brita has built a reputation for itself in the water filter market by producing low-cost water filter pitchers. However, when comparing Zero Water vs. Brita, the situation doesn’t have much difference. 

ZeroWater filters cost $15 apiece and come in a two-pack for $30. At the same time, the long last filters from Brita cost $17 each. 

Conclusion: Zero Water offers a little cheaper product than Brita. 

Filtration quality

This is the most essential part of a water filter, as it decides the water’s purity and taste. It’s undeniable that the products of these two brands have effective uses and improve the water quality. But which one will do the work better? Let’s take a look.

Zero Water

The Zero Water systems have been certified by the NSF and promise to remove up to 99.6% of all solid pollutants from water. This includes the most dangerous compounds and any dirt or filth that may end up in tap water. 

The distinguishing feature of the Zero Water filter is it has a five-phase filtering mechanism. In the first layer, the coarse filtration components were designed to filter out fine particles and silt. The water is next filtered using activated carbon to eliminate organic pollutants and chlorine. 

After that, the water undergoes a demineralization process in the following two stages, while the last layer eliminates even the tiniest particles from the water.


Same as Zero Water, Brita filters have an NFS certification and efficiently remove most water pollutants. Brita’s sponge-like filtration technology helps eliminate chlorine odor and taste significant. 

However, there is no exact percentage evaluated by the manufacturer. It is only known that Brita filters effectively remove hazardous compounds, organic debris, and heavy metals like lead and mercury. 

With Brita’s anion resin and carbon filters, chemicals including cadmium, chlorine, lead, zinc, and mercury can be easily removed. 

Conclusion: As you can see, Zero Water outweighed Brita in this category. With the 5-stage ion exchange filtration, Zero Water can remove micro substances, which optimizes water purity, while Brita mainly eliminates the odor, taste, and heavy metals in the water. 

Filtration speed

Brita takes a minimum of 40 seconds to filter a glass of water, while the ZeroWater filter takes an average of 1 minute and 50 seconds.

Compared to other water pitchers, the efficiency and filtration speed of the Brita water pitcher slows down depending on the degree of pollution in the water and the length of time it is used.

However, because it uses a 5-stage filtration system rather than the typical one, the ZeroWater 10 cup pitcher is rather sluggish.

Conclusion: If all you need is fast filtration, Brita clearly can do a better job since it takes less than two times compared to Zero Water. Besides, it still can do its filtration job well enough. 


It depends on several factors to decide how long can both brand’s filters can last. The most significant aspect is the level of dirt in your water. 

According to Brita, users should change the primary filter or bottle filter every 40 gallons or two months, the Faucet Mount Filter every 100 gallons or four months, and the long-life filter every 120 gallons or six months.

Meanwhile, Zero Water claims that their filters can efficiently filter up to or more than 40 gallons, which means around four months.

Conclusion: It can be seen that, in general, Brita filters can last longer than Zero Water filters. Especially their Faucet Mount Filter and long-life filter totally make a win in this round. 

Zero Water Vs Brita: Which Is A Better Choice?

That’s all about the differences between Zero Water and Brita. It turned out that both brands had an equilibrium ratio. 

While Zero Water came up with optimal water filtration to help reduce minor dirt in the water, Brita had longer-lasting and faster purification filters. And if you pay closer attention, although Zero Water is slightly cheaper, Brita would be the actual uncostly one due to its longevity as Zero Water will need replacement sooner. 

To wrap up, both filters from the two brands have their pros and cons. It depends on each person and their preferences to decide which one would suit your family. 


By the end of this article, you must have grasped the necessary information about the benefits and drawbacks of these two water filters brands. So, Zero Water vs Brita, which one is better for you? 

Overall, both have their advantages, and both are pretty popular. You could choose Brita’s products if you like to replace your filtering cartridge less frequently. Yet, if you want to remove more TDS from your water, Zero Water may be better for you. 

Eventually, I hope you could choose the most suitable brand for your home. Good luck!